Privacy Policy

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Ima Aicha Moroccan Adventures, SARL-AU, Marrakech, Morocco

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.imaaicha.com (the “Site”).

• Personal Information We Collect:

When you visit the Site, we automatically gather certain details about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We call this “Device Information”.

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We collect Device Information using the following technologies

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• Cookies:

Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit [All About Cookies](http://www.allaboutcookies.org).
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• Log Files:

Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this as “Order Information”.

When we mention “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

• How Do We Use Your Personal Information?

We primarily use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information and providing invoices and/or order confirmations). We also use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- Provide you with information or advertising related to our products or services, based on your preferences.

We use the Device Information we collect to help screen for potential risk and fraud (especially your IP address), and to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).‍

• Sharing Your Personal Information :

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—read more about how Shopify uses your Personal Information [here](https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information [here](https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.‍

• Behavioral Advertising :

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page [here](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You can opt out of targeted advertising through the following links:

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[Facebook](https://www.facebook.com/settings/?tab=ads)
[Google](https://www.google.com/settings/ads/anonymous)
[Bing](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)

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Additionally, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal [here](http://optout.aboutads.info/).

• Do Not Track :

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.‍

• European Residents :

If you are a European resident, we process your information to fulfill contracts we might have with you (such as when you make an order through the Site) or to pursue our legitimate business interests listed above. Additionally, please be aware that your information will be transferred outside of Europe, including to Canada and the United States.‍

• Data Retention :

When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete this information.‍

• Your Rights :

If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.‍

• Changes :

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.‍

• Contact Us :

For more information about our privacy practices, questions, or complaints, please contact us by email at contact@imaaicha.com.

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